Thursday, 2 April 2009

The early bird...?

The early start vs the late finish (OK, it's both for most of us). But, as Harry Hill might say, which is better?

From a PR perspective, getting in early lets you digest the news and sort out your actions, ready to make any contacts before client/planning meetings.

That being said, evening is often a good time to pitch, perhaps out of a grudging respect for fellow slaves.

Moral of the story? It's a 24 hr job these days! Personally, I'd rather wake up with the birds any day as I'm not as sharp after 16:00pm...

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