Wednesday, 4 November 2009

Virtual Berlin wall campaign from Reporters Without Borders

The often innovative Reporters Without Borders have launched a virtual Berlin wall which the public can destroy via text message.

This is a brilliant idea and I'm keen to find out which creative agency is involved. I hope that they also include a provision for Twitter - Facebook is mention in the Indy report - and that plenty of historical images and facts are used to ensure the message of freedom and democracy shines through in the correct context, especially to educate younger people who don't remember the wall.

The media played a vital role in the collapse of the wall, especially reporting on the night the wall came down, so it is a fitting way to mark freedom of an industry still threatened today, as shown by the Guardian Trafigura affair (

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