Tuesday, 22 December 2009

Prince William sleeps rough for Centrepoint


Many charities have high profile patrons but fail to utilise their PR potential effectively.

Hats off then to the comms team at Centrepoint for their brilliantly executed story about how Prince William spent the night sleeping rough in London (apart from a few armed guards no doubt!)

The story was perfectly timed so close to Christmas and the quotes from the Prince and the Centrepoint Chief Exec Seyi Obakin ensured that the message behind the campaign wasn't overshadowed by its use of our probable future King.

This is a campaign that will help raise money and awareness for homeless people during this treacherous weather and it's a great piece of PR because of the messaging; not just because of the Prince.

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