Wednesday, 27 January 2010 - Accident Avenue

Every now and again a PR campaign makes you sit back and applaud.

@CakeGroup have delivered such a campaign for with 'Accident Avenue', Britian's most accident prone street covered in bubble wrap!

Not only is this a creative masterpiece from the Euro RSCG owned company but the follow up is a work of genius - the bubble wrap is being donated to Oxfam to help send aid to Haiti.

Congratulations to Cake and Kelly Davies the Confused PR Manager.

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