Thursday, 18 February 2010

Microsoft and Yahoo search merger approved

The European Commission has approved the merger of Microsoft and Yahoo's search engines, with Bing now set to power Yahoo search.

Although this is a step in the right direction for Microsoft, they aren't the ones Google is concerned with anymore - that is Facebook.

With Google Buzz and Wave now launched and last year's Facebook acquisiton of FriendFeed ( these two giants are set for a titanic battle in 2010 as they fight for dominence over the updatesphere.

(Twitter of course continues to grow but they are arguably more likely to be acquired than join the arms race in the way the other two have).

In terms of where this leaves Microsoft, they need to ensure their investment in Bing doesn't fail and they need to address the impact mobile technology has on the once untouchable Windows.

Saying that, I'm not a tech expert so I'd love to hear from those in the know on who you think is set to triumph...

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