Monday, 15 March 2010

Gordon Brown tries to win over women

The Prime Minister was the latest party leader on Woman's Hour today (, the latest in a series of attempt by the main parties to sway the female vote.

Swing seats can often hinge on the female vote and the narrowing of the polls is evidence that votes are there to be won.

The key figures have become 'Sam Cam' and Sarah Brown, who have been brought to the fore to soften the campaign and create (in the case of Samantha) a softer element to the party.

It's been a similar story digitally with Netmums given a political prominence it can (probably) scarcely believe.

So how is this phase of the election panning out? Not very well in my eyes. None of the politicans have shown any true connect with the audience and it comes across as rather tokenistic as a result.

Samantha and Sarah's roles are also the subject of hyperbole and although Sarah is a savvy PR operator and emerging digital presence, she has yet to prove that she is able to work her skills on her husband.

I think that this is an experimental phase of the campaign and predict we will see much more negative campaigning before too long as the Conservatives look to go on the offensive.

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