Sunday, 16 May 2010

Millibands in Labour leadership battle

The Labour Leadership battle sees the candidates with a unique chance to build relationships with party members using the internet in a way never before possible. David and Ed Milliband are both Twitter users and must engage and invite debate with members in frsh and exciting ways - especially if they are to gain ground over the Union favourite, Ed Balls.

David has a new holding page for his campaign - and I imagine he will look to build in some web 2.0 technology in order to promote himself as 'accessible to the people'.

The coalition Government is going to remain top of the news agenda for a long time, so Labour candidates must take their time and use web engagement with Labour members and ordinary voters to build a campaign narrative.

If they are able to do this or not will determine whether or not the former Government can be an effective opposition.

I personally think Ed and David should team up for a 'dream ticket' with David at the head - but that might be some way down the line.

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