Sunday, 9 May 2010

When Cameron met Clegg

The UK now has the most uncertain political climate for decades, as the Conservatives and the Lib Dems continue discussions over a coalition that would see David Cameron enter Number 10 and oust the stubborn Gordon Brown from his role as PM.

Look out for the language coming from both parties, who need to show willing yet ensure party members do not feel their core values are compromised.

For Nick Clegg, he knows he must represent the Statesman, transcending his party's dismal election performance and cementing his place as King-maker supreme.

His statement yesterday was that of a mini manifesto, clearly showing the electorate that the Lib Dems are focused and can be trusted to deliver 'change':

"I'm very keen that the Liberal Democrats should play a constructive role at a time of great economic uncertainty to provide a good government that this country deserves.
"Throughout that we will continue to be guided by the big changes we want - tax reform, improving education for all children, sorting out the banks and building a new economy from the rubble of the old, and extensive fundamental political reform."
The Tories on the other hand must shake hands in public but be careful not to make any public promises to Clegg. This morning. Michael Gove talked about the 'spirit of cooperation' but fell short of promising Cabinet positions for Lib Dems.
It is crucial that Clegg doesn't over reach himself and demand stipulations that will be rejected - his position in the media is stronger than his political bargaining position, despite the Tory desire for a majority.
Cameron must ensure he comes across as a leader, the man who brings the situation to conclusion - not Nick Clegg. By showing strength Cameron can reassure the frail markets and Tory backers, nervous after a disaster of a campaign which failed to secure a majority against one of the most unpopular PMs in many years.
Over the next few days, every statement uttered by Cameron and Clegg will be laced with the language of negotiation, every word filled with subliminal messages to their own parties. 
Language will rarely have been so crucial to either man.

No comments:

Post a Comment