Sunday, 21 November 2010

Rupert Murdoch creating digital newspaper for iPad

Rupert Murdoch has been absolute in his determination that online journalism should be payed for and now CNN reports, via WDD, that he's taking this to the next level with a bespoke digital newspaper for iPad:

The news is no surprise as Mr Murdoch indicated back in August that he saw Apple's latest invention as a 'game changer' and a device which had the potential to rejuvenate journalism:

If the story is correct then I think that it is a positive move for the future of journalism as it could undoubtedly help the transition from print to digital news which has so far seen traditional media try to stem the flow and catch up, but not create or innovate - leaving journalism under threat in the age of Google and Facebook.

And, of course, rather like the launch of the Independent's 'I', it leads to accusations that could the new format cannibalise its print brethren; yet no one knows at this juncture and with advertising revenues continuing to falter around the word then there's no reason not to try and forge a viable economic model for the industry from new technology like the iPad.

Murdoch's detractors may not like it but yet again the mogul seems to be one step ahead.

1 comment:

  1. Or is he now on the back foot with Richard Branson's 'Project' launching on Monday?