Wednesday, 25 January 2012

Teflon David Cameron

'Teflon' David Cameron has done it again - latest Ipsos Mori poll figures show his highest ratings for the best part of two years. This is in stark contrast to the floundering Ed Milliband, wounded by a Union backlash to the Opposition support for the public sector pay freeze.

It's intriguing that the Prime Minister can continue to do well in the polls at a time when the country has faced a remarkable period of civil unrest, Union protest and rising unemployment.

Does it mean that the protesters are not getting their message across, or are in the minority?

I don't think protest movements are failing to get their messages across. They have had mountains of press coverage and real cohesion on social media, ensuring strikes like the NUT one had record attendees this summer.

Rather, it shows Cameron's skill is picking his moment to surface, letting his lieutenants fight the fires while he picks the battles the Daily Mail will support.

As to who can engage the disconnected middle ground I think it's clear that the disconnect is between those affected by the public sector cuts and those who aren't. The language of the 'middle ground' isn't pro-Government or pro-anyone, it is the language of 'working through the recession and looking after number one'. Thus as much as the protest movements are doing a good job in making their voice loud, they struggle to have that voice listened to as the middle ground isn't receptive.

It's difficult for any interest group or political party to become champion of such a difficult to define middle ground but Cameron is clearly finding more drives hit the green then Labour is. And as much mud as Ed Milliband or the protesters throw at the Prime Minister, it's just not sticking to 'Dave'.

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