Friday, 3 August 2012

Olympic PR at London 2012

This article in Time magazine is well worth a read as it sheds light on the international PR campaigns being waged by nations around the Olympic Park in London to drive tourism and business tourism.

Indeed, Switzerland is just one example of how elite sporting events are seen as perfect PR opportunities for countries as it allows them to take diplomatic risks knowing their home nations might be more forgiving than usual if they are spotted sharing the view with a non-ally nation.

Forget the sponsors and the fast-food, the high stakes PR at the games is underway and Syria looms large in the backdrop.